About me

I'm a PhD candidate at the Department of Enterprise Engineering, University of Rome Tor Vergata. My research focuses on luxury consumer behavior on social media. I’m particularly interested in understanding the intrinsic motivations that drive consumers to engage with sustainability-related content, and in developing actionable strategies to better communicate sustainability in a context that is inherently perceived as at odds with it. My research is rooted in quantitative text analysis and luxury branding. I'm currently in Copenhagen for three months as a visiting researcher in the Department of Management, Society and Communication at Copenhagen Business School.